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Motive empowers organizations running physical operations with a unified platform for safety, operations, and finance management. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
As Campaign Operations Manager, you will be the operational backbone of Motive's marketing efforts, responsible for end-to-end digital campaign development and execution. You'll manage integrated marketing, account-based marketing (ABM), lifecycle marketing, and partner channel campaigns. Working closely with cross-functional stakeholders including sales, systems, and product marketing teams, you'll define execution strategies, establish technical requirements, manage delivery timelines, and continuously optimize campaign performance.
Key responsibilities include:
- Developing and executing campaigns from conception through deployment, including email builds, audience segmentation, testing, and performance evaluation
- Administering the marketing automation technology stack and supporting integration of new systems
- Tracking and delivering campaign KPIs in partnership with channel managers and the marketing ops team, with recommendations for optimization
- Managing lead lifecycle processes, lead nurturing workflows, data cleansing, and marketing automation initiatives
- Juggling multiple concurrent campaigns while maintaining high attention to detail and quality
- Creating process documentation, templates, and enablement materials; sharing best practices across teams
You'll be part of a strategic marketing operations team that builds scalable systems and processes to fuel global growth and drive marketing efficiency and impact.
Requirements:
- 5+ years of hands-on experience executing campaigns within a marketing operations function
- Deep expertise with Marketo, Salesforce, and marketing database management
- Experience with Pendo, Zuddl, 6Sense, or AI automation tools is a plus
- Superior communication skills; highly organized and self-motivated
- Excellent attention to detail with a process-oriented mindset
- Strong independent project and stakeholder management skills; demonstrated ability to handle multiple concurrent tasks and projects
