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Salary: USD 70,000 - 95,000 / annual
Built is an AI-powered platform transforming real estate finance, development, and management. The company serves 350+ lenders, 80,000+ borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at over $300 billion.
You will drive demand, adoption, and growth among Owners, Developers, and General Contractors by translating business priorities and customer insights into integrated marketing campaigns. This role combines strategic campaign planning with creative execution and performance optimization.
Key responsibilities:
**Campaign Strategy & Planning**
- Develop a focused campaign roadmap aligned with business unit growth goals
- Identify high-value audiences, use cases, buying moments, and expansion opportunities
- Build comprehensive campaign briefs defining audience, objectives, customer insights, messaging, creative direction, channel plans, offers, and success metrics
- Establish success measures before launch (qualified pipeline, engagement, adoption, expansion indicators)
**Creative Campaign Development**
- Create integrated campaign concepts that make Built's value proposition compelling to target audiences
- Develop messaging and content direction addressing customer pain points and in-market intent
- Unify paid, owned, field, sales, and customer touchpoints into cohesive campaign motions
- Partner with Creative, Content, Growth, GTM Engineering, Events, ABM, and Communications teams
**Demand Generation & Results**
- Align priority segments, accounts, and campaign goals with Sales' pipeline plan
- Work with GTM Engineers to build audiences, activate campaigns, test hypotheses, and optimize performance
- Collaborate with Enablement to equip Sales, Account Management, Customer Success, and Implementation teams with campaign narratives
- Test and iterate across audience, message, creative, offer, and channel mix; use results to refine strategy
**Market Intelligence**
- Stay close to target accounts, customer conversations, and competitive landscape
- Convert customer insights, sales feedback, and intent signals into sharper campaign choices
- Partner with Product and central marketing to identify optimal moments for product launches
Within six months, success means establishing a clear campaign roadmap, launching integrated campaigns with consistent messaging, building repeatable processes for performance improvement, and creating measurable contributions to pipeline, adoption, and expansion goals.
**Requirements**
- 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles
- Demonstrated ability to build and execute multi-channel campaigns driving measurable business results
- Strong creative instincts and ability to translate customer insight into campaign ideas, messaging, and content direction
- Comfort using performance data to evaluate results, diagnose what works, and recommend next steps
- Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams
- Strong project management skills and ability to coordinate multiple contributors around a clear plan
- Experience in construction, real estate, financial services, or vertical SaaS is a plus
