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Salary: USD 70,000 - 95,000 / annual
Built is an AI-powered SaaS platform transforming real estate finance, development, and management. The company serves 350+ lenders, 80,000+ borrowers and owners, and thousands of contractors, powering $300B+ in active projects.
You will own integrated campaign strategy and execution for Built's Owners, Developers, and General Contractors business unit. This role combines strategic marketing leadership with creative campaign development and demand generation accountability.
Key responsibilities:
**Campaign Strategy & Planning**
Translate business priorities and customer insights into focused campaign roadmaps. Identify high-value audiences, use cases, and buying moments. Build comprehensive campaign briefs defining audience, objectives, customer insights, messaging, creative direction, channel plans, offers, and success metrics.
**Creative Campaign Development**
Create integrated campaign concepts that make Built's value proposition compelling to target segments. Develop messaging and content that addresses customer pain points and in-market intent. Unify paid, owned, field, sales, and customer touchpoints into cohesive campaign motions. Partner with Creative, Content, Growth, GTM Engineering, Events, ABM, and Communications teams.
**Demand Generation & Results**
Align with Sales leadership on priority segments and pipeline goals. Work with GTM Engineers to build audiences, activate campaigns, test hypotheses, and optimize performance. Collaborate with Enablement to ensure Sales, Account Management, Customer Success, and Implementation teams can carry campaign narratives into customer conversations. Test and iterate across audience, message, creative, offer, and channel mix based on performance data.
**Market Intelligence**
Stay close to target accounts, customer conversations, and competitive landscape. Turn customer feedback and intent signals into sharper campaign choices. Partner with Product and central marketing to identify optimal moments for product launches and market-facing campaigns.
**Success Metrics (6 months)**
Establish clear campaign roadmap tied to growth opportunities. Launch integrated campaigns with consistent messaging. Build repeatable process for using intent data and performance insights to improve campaigns. Create measurable contributions to pipeline, adoption, and expansion goals.
**Requirements**
3+ years of B2B demand generation, integrated campaign marketing, growth marketing, or related experience. Demonstrated ability to build and execute multi-channel campaigns driving measurable business results. Strong creative instincts and ability to translate customer insight into campaign ideas and messaging. Comfort using performance data to evaluate results and recommend next steps. Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams. Strong project management and cross-functional coordination skills. Experience in construction, real estate, financial services, or vertical SaaS is a plus.
