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Salary: USD 90,000 - 120,000 / annual
Sitecore is seeking a Campaign Manager to serve as the quarterback for high-priority go-to-market campaigns. You will own end-to-end execution of integrated marketing campaigns that drive awareness, engagement, and pipeline generation. This role requires close partnership with Product Marketing, Demand Generation, Content, Creative, SDRs, Sales, and Regional Field Marketing teams to transform strategic priorities into well-executed campaigns.
Key responsibilities include:
- Planning, executing, and optimizing integrated marketing campaigns across digital, webinars, ABM, email, paid media, SDR outreach, and sales plays
- Building comprehensive campaign execution plans with timelines, milestones, owners, dependencies, deliverables, messaging, and success metrics
- Serving as central point of coordination across Product Marketing, Demand Generation, Digital Marketing, Content, Creative, Sales Development, Sales, Partner Marketing, and Regional Marketing
- Managing campaign execution through Asana, tracking deliverables, resolving blockers, and keeping work on schedule
- Translating go-to-market priorities into executable campaigns with aligned messaging and customer journeys
- Coordinating multi-channel campaign launches for consistent customer experience from awareness through pipeline generation
- Facilitating campaign planning meetings, weekly execution reviews, and cross-functional status updates while identifying and mitigating risks
- Monitoring campaign performance, communicating results to stakeholders, and recommending optimizations based on engagement, conversion, and pipeline metrics
- Building repeatable campaign processes, templates, and best practices to improve speed, consistency, and operational excellence
- Identifying opportunities to leverage AI and automation for campaign planning, execution, reporting, and optimization
About Sitecore: Sitecore is the leading provider of agentic digital experience software, bringing together content, commerce, and data into one composable platform. Trusted by global leaders including American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands deliver millions of meaningful, adaptive experiences daily. The company operates across 25+ countries with a diverse, collaborative team actively cultivating AI skills across all functions.
Requirements:
- 3–6 years of experience managing integrated marketing campaigns within a B2B SaaS or technology company
- Proven success managing multiple campaigns simultaneously from planning through execution and reporting
- Exceptional project management and organizational skills with strong attention to detail
- Experience working cross-functionally with Product Marketing, Demand Generation, Digital Marketing, Sales, Content, Creative, and Operations teams
- Experience managing campaign plans using project management tools such as Asana, Monday.com, Jira, or similar platforms
- Strong understanding of integrated marketing channels including email, webinars, digital marketing, events, ABM, SDR campaigns, and nurture programs
- Analytical mindset with experience using campaign data and reporting to improve marketing performance
- Familiarity with Salesforce, Marketo, 6sense, LinkedIn Campaign Manager, or similar marketing technology platforms
Additional skills that could set you apart:
- Experience supporting enterprise B2B SaaS organizations
- Experience managing go-to-market campaigns
- Experience working within an account-based marketing strategy
- Familiarity with Agile marketing or sprint-based campaign planning
- Experience using AI tools to improve campaign planning, execution, content development, or reporting
