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Salary: USD 60,000 - 80,000 / annual
Lawmatics is seeking a Business Development Representative to join a growing sales team focused on revolutionizing the client-attorney relationship in the legal industry. You will be the first point of contact for potential customers, managing both inbound leads and building outbound pipeline for the sales team.
Day-to-day responsibilities include prospecting and researching potential clients in the legal sector using tools like LinkedIn, Salesforce, Salesloft, and Gong; conducting outreach via cold calls, emails, social media, and video to introduce Lawmatics and qualify needs; understanding prospect pain points and determining fit, then selling the value of demos to generate qualified opportunities for Account Executives; collaborating closely with AEs to ensure seamless lead transitions and with marketing to optimize campaign performance; and using Salesforce to track interactions, measure performance, and refine outreach strategies.
The role requires on-site presence Monday through Wednesday at the La Jolla, San Diego office, with remote flexibility Thursday and Friday.
Lawmatics is the #1 CRM platform for law firms, supporting the entire client journey from intake through trusted partnership. The platform streamlines intake, automates tasks, runs marketing campaigns, manages referrals, and tracks growth in one AI-powered system.
Requirements:
- 1–2 years of experience in sales, customer service, BDR/SDR, or related role (legal tech experience is a plus but not required)
- Excellent written and verbal communication skills with ability to build rapport quickly and convey value
- Self-starter attitude, motivated by goals, resilient in face of challenges
- Comfortable navigating CRM systems, sales tools, and tech platforms
- High energy, positivity, and accountability
