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Curana Health is a national leader in value-based care for seniors, serving 200,000+ seniors across 1,500+ communities in 32 states. The company operates senior living communities and skilled nursing facilities, offering on-site primary care, Accountable Care Organizations, and Medicare Advantage Special Needs Plans.
As a Business Development Representative based in Richmond, VA, you will drive Curana Health's expansion in key markets by building and expanding relationships with senior living operators and identifying new partnership opportunities. This is a full-time, in-office role with approximately 25% overnight travel to partner communities.
Key responsibilities include:
- Develop deep understanding of Curana Health's care models and value proposition for senior housing communities
- Build and maintain relationships with current and prospective partners through site visits, calls, and emails
- Identify how Curana Health solutions support partner organizations' operational and financial goals
- Manage pipeline relationships using company CRM tools
- Schedule and lead pitch meetings with potential partners alongside Business Development leadership
- Collaborate with cross-functional internal teams to discuss market updates and growth strategies
- Attend sales meetings to provide market insights and strategic recommendations
Ideal candidates bring 2-5 years of experience in the senior living industry with operational knowledge of nursing homes, assisted living facilities, or life plan communities. Sales experience selling clinical services (primary care, geriatric care management, memory care, palliative care, hospice, therapy, behavioral health, wound care, telehealth) to senior living facilities is highly valued. You should have existing relationships with senior housing operators in your territory and demonstrated success in client-facing roles. A bachelor's degree is preferred.
The role offers the opportunity to make meaningful impact on senior healthcare while driving rapid company growth. Curana Health was recently ranked 147th on Inc. magazine's Inc. 5000 list of fastest-growing private companies and 16th in the Healthcare & Medical category.
