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Cents is a New York-based technology platform serving the $40+ billion laundry and dry cleaning industry. The company helps laundromats, dry cleaners, and garment care businesses start, manage, and grow. Backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, Cents was ranked No. 101 on the Inc 5000 for 2026.
As a Business Development Representative, you will drive revenue growth through targeted outbound prospecting and lead qualification. Your primary focus (90% of time) will be executing cold outreach campaigns via calls, text, email, and social media to single-store and multi-store laundromat owners. You will use value-based messaging to highlight how Cents solves key pain points such as fragmented vendor solutions, cash handling inefficiencies, and customer retention challenges.
You will conduct consultative discovery calls to understand prospect needs and pain points, then qualify and book qualified meetings for Account Executives. The remaining 10% of your time involves rapidly responding to and qualifying inbound leads generated through marketing efforts. You will maintain accurate records in Salesforce, managing all sales activities, opportunities, and prospect information. Success in this role requires consistently achieving and exceeding monthly quotas for qualified meetings booked.
The role is hybrid, requiring 3 days per week in the NYC headquarters with flexibility for remote work.
Qualifications:
- 1+ year of professional B2B experience, preferably in vertical SMB SaaS
- Proven outbound experience in a hunting role with phone cold calling and prospecting responsibilities
- Demonstrated proficiency in discovery, requirements gathering, and needs analysis
- Consistent track record of exceeding KPIs and quotas
- Tech-savvy with ability to navigate sales and internal tools quickly
- Grit, persistence, and passion for sales
- Comfortable in a scaling startup environment with ability to adapt to ambiguity
- Collaborative mindset with growth orientation
