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Armis from ServiceNow is seeking a Business Development Representative to join the sales team and drive top-of-funnel growth by identifying and qualifying high-potential leads for Account Executives.
Key Responsibilities:
Lead Generation & Qualification: Proactively identify and generate new business opportunities through targeted outbound prospecting, including cold calling, emailing, social selling, and leveraging industry events. Qualify and convert inbound leads from marketing campaigns, events, and website inquiries. Conduct thorough research to understand prospect needs, pain points, and business objectives. Utilize Salesforce CRM to accurately track and manage all activities and interactions.
Pipeline Management & Development: Schedule discovery calls for qualified sales opportunities for Account Executives. Develop and maintain a strong understanding of Armis' products and services and their value proposition. Collaborate with marketing, channel, and sales teams to optimize lead generation and qualification processes. Manage territory buildout responsibilities in partnership with Account Executives, including account mapping, research, and persona mapping.
Market & Industry Knowledge: Stay current on industry trends, competitive landscape, and emerging technologies in the cybersecurity space. Develop strong understanding of target industries and customer personas. Provide feedback to marketing and product marketing teams based on prospect interactions and market insights.
Performance & Reporting: Consistently meet or exceed monthly and quarterly targets for qualified opportunities and meetings. Provide regular reports on activity, pipeline, and performance metrics. Participate in ongoing training and development to enhance sales skills and product knowledge.
About Armis: Armis from ServiceNow protects the entire attack surface and manages organizations' cyber risk exposure in real time. Combined with ServiceNow's Security and Risk capabilities and Identity Security capabilities from Veza, it delivers an autonomous defense platform for the Agentic Enterprise.
Requirements:
- Minimum 1-2 years of experience in a BDR or sales development role, preferably in cybersecurity or enterprise software industry
- Proven track record of consistently exceeding sales targets
- Experience with CRM systems (Salesforce preferred) and sales enablement tools
- Experience working collaboratively across business functions (Channel, Sales, Marketing)
- Excellent verbal and written communication skills
- Strong prospecting, qualification, and creative problem-solving skills
- Ability to build rapport and establish relationships with potential customers
- Strong organizational and time management skills
- Ability to work independently and as part of a team
- Confidence in articulating a multi-product suite (platform sale)
- Demonstrated ability to understand customer pain points and translate them into specific solutions with measurable business outcomes
- Self-motivated, results-driven, goal-oriented with strong desire to succeed
- Open to coaching, feedback, and continuous improvement in sales skills and technical knowledge
