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Apna is seeking a Business Development Executive to drive growth in the SMB segment through field-based sales and customer acquisition. The FOS (Field Operations Sales) team has been instrumental in Apna's rapid market expansion, establishing the company as a clear market leader within 18 months of product launch by managing the SMB lead funnel and ensuring timely client onboarding.
In this role, you will be responsible for hunting and acquiring SMB customers through cold calling and in-person client visits. Your day-to-day activities will include pitching Apna's hiring and recruitment solutions to prospective clients, assessing their business requirements, and closing long-term deals. You will generate qualified leads, manage customer objections related to product features, competition, and pricing, and guide clients through the onboarding process to ensure they post their first job on the platform.
Key responsibilities include daily client visits to pitch products, lead generation through cold calling and physical outreach, objection handling and negotiation, client onboarding and activation, building market references to drive organic revenue, and maintaining weekly/monthly sales targets. You will serve as a brand ambassador for Apna, distributing marketing collaterals and building visibility in the market.
The ideal candidate is a hustler with strong negotiation and people skills, comfortable with extensive travel and field work. A motorcycle and valid driver's license are mandatory. You should be a team player, street-smart, and ready to contribute to Apna's mission of solving critical problems for blue-collar workers in India: lack of influence, opportunity, and skill development. The role includes performance-based incentives tied to sales targets and revenue generation.
