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ONI is seeking a Business Development Associate to drive sales of its Nanoimager technology across Europe West (Netherlands, Belgium, Spain, France, Portugal, Hungary). You will report to the Global Director of Sales and own the full sales cycle for this breakthrough life sciences capital equipment.
Key Responsibilities:
- Identify and qualify customers in academia, pharmaceutical, and biotechnology sectors using tender portals, CRM, and customer references
- Own complete sales cycles from lead generation through demonstrations to close, targeting $150,000+ unit sales
- Maintain accurate Salesforce records with pipeline visibility, forecasting, and customer interaction data
- Collaborate with leadership on annual sales strategy and revenue maximization opportunities
- Represent customer voice internally to Marketing and Customer Success, providing market feedback to inform product development
- Travel to customer sites across the territory (minimum 50% travel)
The Role:
This is a field-based sales position for someone with deep life sciences expertise and proven success selling high-value capital equipment. You'll engage directly with researchers and procurement teams, translating scientific understanding into commercial outcomes. Your scientific credibility and ability to understand researcher workflows will be critical to success.
Requirements:
- BSc degree in life sciences or related discipline
- Proven track record of successfully pitching and closing scientific capital equipment sales above $150,000 to life science customers
- Consistent history of forecasting, meeting, and exceeding sales targets over multiple cycles
- Experience monitoring tender portals to identify opportunities
- Demonstrated ability to convert cold and warm leads to successful sales
- On-site customer engagement experience in life science academia and industry
- Strong CRM proficiency, ideally Salesforce
- Excellent presentation skills and scientific communication (written and verbal)
- Commercial acumen and understanding of capital equipment sales processes
- Willingness to travel at least 50% across the territory
Desirable:
- Hands-on experience with fluorescence microscopy for scientific investigations, including sample preparation and data analysis
