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Yotpo is a leading eCommerce platform providing AI-powered Reviews and Loyalty solutions to over 30,000 global brands. The company helps brands increase conversion, strengthen customer relationships, and drive profitable growth through deep integrations across the eCommerce ecosystem.
We are seeking a Business Analyst to join the Go-to-Market (GTM) team, where you will serve as a data-driven strategic partner to our Marketing, Sales, and Partners organizations. This role offers significant autonomy and direct impact on how the company defines and measures success across GTM functions.
Key Responsibilities:
- Define and measure KPIs across GTM groups (Marketing, Sales, Partners) to track performance and drive strategic initiatives
- Build reports, dashboards, and metrics that deliver actionable insights to senior leadership and cross-functional teams
- Serve as the analytics focal point, collaborating with a wide range of internal stakeholders
- Identify, design, and automate manual or repetitive processes to improve accuracy, efficiency, and scalability in analytics workflows
- Transform financial and operational data into clear, strategic recommendations that drive business unit performance
Required Qualifications:
- Minimum 4+ years of experience as a Business Analyst, Data Analyst, or similar analytical role
- Strong proficiency in SQL and BI tools (Tableau, Looker, or Power BI; we use Tableau)
- Excellent analytical skills with ability to translate data into strategic insights
- Strong communication and cross-functional collaboration abilities
- High level of independence, self-motivation, and ability to manage multiple priorities in a fast-paced environment
- BA/BSc in Industrial Engineering, Information Systems, Economics, Statistics, Mathematics, or related field
Nice to Have:
- Experience with Salesforce or NetSuite
- Experience modeling data tables and building scalable data models
- DBT or similar data transformation tools
This is an opportunity to work directly with senior leadership, shape GTM strategy through data, and operate with meaningful autonomy in a data-centric, supportive environment.
