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Dutchie is a comprehensive technology platform powering dispensary operations and cannabis retail, serving thousands of dispensaries across 40+ markets in the US and Canada. Founded in 2017 and backed by $600M+ in funding from top-tier investors including D1 Capital, Tiger Global, and Dragoneer, Dutchie is the leading technology company in the cannabis space.
The Brands Analyst role sits at the intersection of data analytics, client services, and digital advertising strategy. You will be a critical partner to the Dutchie Ads sales team, equipping them with data-driven narratives and strategic insights to win new business and retain existing clients.
Key responsibilities include:
**New Business Support**: Develop data-driven prospect briefs identifying high-potential brand targets based on market share and competitive positioning. Build budget recommendations and media plans grounded in historical performance benchmarks. Create compelling pitch materials with performance projections and ROI scenarios.
**Existing Business Reporting**: Own end-to-end production of monthly performance narratives for brand clients, translating ad data into strategic stories. Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends. Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, and conversion improvements.
**Dashboard & Visualization**: Design and maintain client-facing dashboards using tools like Hex or Looker. Develop reusable templates and automated workflows to streamline reporting cycles. Ensure data accuracy through rigorous QA processes.
**Strategic Partnership**: Serve as the analytical voice in client meetings, presenting findings confidently and fielding data questions. Provide strategic recommendations for campaign launches, budget reallocations, and placement optimizations. Quantify the impact of ad spend changes.
**Cross-Functional Collaboration**: Work with Sales, Ad Operations, and Product teams to align priorities and surface data needs. Participate in product testing for new ad features, providing structured feedback. Support ad hoc analytical requests with quick turnarounds.
You are equally comfortable writing SQL queries in Snowflake, building dashboards in visualization tools, and presenting performance insights to brand partners. You thrive in a fast-paced, cross-functional environment with a consultative mindset.
