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Salary: USD 137,400 - 203,600 / annual
Beside is rebuilding the phone from the infrastructure up as a carrier-grade, AI-native device. The company's mission is to create a phone that doesn't just connect conversations but understands them, captures what matters, and acts on it—freeing users to stay present in their work and relationships.
As Brand Owner, you will own where Beside lives in the world and drive the narrative around the product. Your responsibilities include:
**Own the Narrative**
- Transform the product into a simple, sharp story grounded in real user behavior
- Define messaging pillars and maintain consistency across all surfaces: website, outbound communications, sales collateral, social media, and events
**Make the Brand Visible**
- Identify where the ideal customer profile actually spends time online
- Build SEO/SEM foundations so Beside appears in relevant searches and AI-generated answers
- Design and operate a repeatable content engine across owned social channels
**Build a Distribution Engine**
- Source creators, ambassadors, and partners who authentically reach target users
- Manage partnerships end-to-end: outreach, briefing, execution, and measurement
- Develop a repeatable network of high-signal collaborators
**Amplify Team and Work**
- Help founders and team members write and publish thought leadership
- Convert raw thinking and product moments into polished posts quickly
- Create reusable formats that reduce friction for team members
Beside operates with extreme ownership, radical transparency, and a written-first, public-first culture. There are no traditional managers—mentorship replaces hierarchy. Decisions happen in writing and are documented. The company is remote-friendly within the US, with an office in Williamsburg, NYC.
**Requirements**
- Demonstrated ability to craft compelling brand narratives and messaging strategies
- Experience identifying and reaching target audiences online (SEO, content distribution, social strategy)
- Track record building and managing creator/ambassador partnerships
- Ability to move fast, operate with ambiguity, and think like an owner
- Bonus: experience running a YouTube channel or similar content platform; familiarity with SMB distribution in the US market
