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Salary: USD 155,488 - 194,360 / annual
Brex is seeking a Brand Marketing Lead to own integrated brand campaigns that position Brex as the intelligent finance platform for ambitious companies. This is a senior individual contributor role reporting into the Marketing organization.
In this role, you will lead Brex's integrated brand campaign roadmap end-to-end, from insights and creative briefing through execution, launch, and post-campaign analysis. You'll act as the lead creative strategist and narrative architect, translating product capabilities and market trends into distinctive, memorable campaign themes that resonate across Brex's hybrid B2B/B2C audience spectrum (startup founders through enterprise finance executives).
Key responsibilities include:
- Owning large-scale brand campaign moments from conception through measurement
- Driving integrated media and channel orchestration across Paid Social, OOH, CTV, Digital Video, Sponsorships, and High-Impact Content Partnerships, partnering with in-house media planners and external agencies
- Cross-functional collaboration with Product Marketing, Growth Marketing, Communications, and Design to align brand campaigns with product launches and accelerate commercial outcomes
- Establishing robust brand measurement frameworks (awareness, consideration, share of voice, brand lift) in partnership with data teams
- Building repeatable frameworks, briefing templates, and playbooks to enable consistent execution while maintaining brand standards
You'll work in a hybrid environment with a minimum of three coordinated days in-office per week (Monday, Wednesday, Thursday), with up to four weeks per year of fully remote work flexibility.
Requirements:
- 7–10+ years of experience leading multi-channel brand campaigns, creative strategy, or integrated marketing, ideally in high-growth tech, SaaS, fintech, or top-tier brand agencies
- Proven creative strategist with a portfolio of breakthrough campaign work that shifted market perception
- Deep media fluency across B2B and modern media landscape (OOH, CTV, podcasts, custom partnerships, paid social)
- Expert cross-functional operator who can align multiple departments around a single creative vision
- Extensive experience managing agency partners and media vendors with ability to write sharp briefs and extract best work
- Understanding of hybrid B2B/B2C audience dynamics and messaging that resonates across founder and enterprise segments
- Data-informed but taste-driven approach: comfortable with brand lift studies and performance dashboards while leading with creative judgment
- Builder and self-starter comfortable navigating ambiguity in high-growth environments
