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Vitalize Care is building an AI operating system for how health systems manage labor and capacity. The company has raised $31M+ from top healthcare and technology investors and is trusted by leading health systems across the country.
You'll be Vitalize's first Brand Marketing hire, responsible for building and shaping the brand that resonates with healthcare leaders. This is a hands-on, creative role where you'll develop how Vitalize looks, sounds, and feels across all external touchpoints.
Key responsibilities include:
- Develop and evolve the Vitalize brand identity, voice, and visual presence across website, campaigns, social media, events, and all external channels
- Create distinctive brand campaigns and moments that capture attention from healthcare leaders
- Lead major brand initiatives around company milestones, industry moments, product launches, and events
- Partner with founders and executives to build their external presence and thought leadership
- Design creative experiences (online and in-person) that introduce people to Vitalize
- Build brand systems, guidelines, and creative foundations that allow scaling without losing distinctiveness
- Measure and track brand impact on awareness, recognition, and engagement
- Work cross-functionally with creative teams, designers, agencies, and leadership
The role offers significant ownership and the opportunity to shape what great marketing looks like at an early-stage, high-growth company. You'll be embedded in customer relationships and company culture from day one.
REQUIREMENTS:
- 5+ years of brand marketing experience, ideally in B2B technology, healthcare, or other complex industries
- Exceptional creative instincts and a strong point of view on what makes brands distinctive and memorable
- Proven experience developing and executing brand campaigns from concept through launch
- Strong writing and storytelling abilities; ability to simplify complex ideas into compelling narratives
- Experience partnering with creative teams, designers, agencies, and executives
- Understanding of how to build credibility with sophisticated audiences
- Ability to balance brand-building with measurable business outcomes
- High ownership mentality and comfort building from scratch
- Healthcare experience is a plus but not required; curiosity, judgment, and ability to quickly become an expert are more important
