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Bastion provides regulated infrastructure for holding, moving, and issuing stablecoins. The platform combines custodial wallets, global payment orchestration, and stablecoin issuance capabilities, serving Fortune 500 companies, financial institutions, fintechs, and stablecoin-native payments companies.
You will own Bastion's market positioning, messaging, visual identity, press relations, executive visibility, industry relationships, and targeted campaigns. Working directly with the CEO, you'll build a market presence that matches the strength of the business and shapes how the market thinks about financial infrastructure.
In your first 15 days, you'll learn the product, customers, regulatory position, and competitive landscape while auditing current market presence and shipping impactful work immediately. By day 30, you'll define target audiences and messaging, develop scalable content workflows leveraging AI and contractors, improve social and web presence, build a press and speaking pipeline, and launch targeted campaigns. By day 60, you'll have established Bastion's positioning and voice, secured initial press coverage and speaking opportunities, and built feedback loops with the commercial team to track influence on qualified pipeline.
Key challenges include building brand awareness from scratch with no existing playbook, creating a market presence breakthrough in a noisy fintech space dominated by household names, earning press coverage through genuine newsworthy angles and reporter relationships, and tailoring messaging across diverse buyer personas (Fortune 500, banks, fintechs, payments companies) without diluting the core story. You'll operate as a team of one with the impact of five, leveraging AI tooling and contractors while maintaining quality standards in a space sensitive to AI-generated content.
Success is measured by influenced pipeline and inbound qualified leads. Fintech or financial services experience is strongly preferred. The role is ideally based in New York City with flexible hybrid arrangements.
