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Sova Health is a D2C preventive healthcare company building India's precision health platform through science, data, and AI. The company focuses on personalized wellness solutions with measurable outcomes.
In this B2B Sales Associate role, you will drive partnership growth by identifying, engaging, and building relationships with corporate clients, clinics, and wellness centers. You will own the full lead generation and early-stage sales cycle for Sova's gut health programs, working closely with leadership to scale partnerships from the ground up.
Key Responsibilities:
• Lead Generation & Outreach: Identify and contact potential partners including corporates (HR and leadership teams), clinics, doctors, nutritionists, and wellness centers. Use cold calls, emails, LinkedIn outreach, field visits, and networking to build your prospect list.
• Account Warm-Up & Relationship Building: Initiate conversations with decision-makers, understand their needs, position relevant Sova offerings, and maintain engagement through consistent follow-ups.
• Partnership Development: Drive early conversations around corporate gut health programs (OGHI), CXO gut health protocols, and clinic/wellness integrations.
• Pipeline Management: Maintain a strong pipeline of prospects, track outreach and meetings, and work toward monthly targets for meetings booked and qualified opportunities created.
• Market Research & Opportunity Discovery: Identify new partnership channels, share field insights with leadership, and help refine go-to-market strategy.
What You Will Help Build:
• Corporate wellness programs powered by gut health
• Partnerships with clinics, doctors, and wellness centers
• New distribution channels for diagnostics and supplements
Success Metrics (First 3–6 Months):
• Build a strong pipeline across 2–3 channels
• Consistently generate qualified meetings
• Support closure of multiple pilots and partnerships
• Become a key contributor to B2B growth
This role offers high ownership, direct collaboration with leadership, and a strong learning curve in healthcare partnerships with clear growth potential into a senior partnerships role.
Requirements:
• Demonstrated experience in B2B sales, lead generation, and partnership development
• Proficiency in outreach (cold calling, email, LinkedIn)
• Understanding of healthcare, wellness, or related verticals preferred
• Strong pipeline management and organizational skills
• Ability to work independently and manage multiple stakeholder relationships
• Comfort with field visits and networking
