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OpenAI is seeking an experienced B2B Marketing Lead to build and lead B2B marketing across LATAM, with immediate focus on Brazil. This role reports to the LATAM Marketing Lead and is based in São Paulo on a hybrid model.
You will own the LATAM B2B marketing plan, starting with Brazil, identifying priority audiences, adoption barriers and opportunities, and aligning programs with International Expansion, GTM and global B2B objectives. You will translate product capabilities and global narratives into locally relevant use cases, campaigns and professional education, with accurate expectations about product capabilities and limitations.
Key responsibilities include:
- Building local customer stories and practical examples with customers, Sales and Comms, ensuring evidence supports claims and materials are useful to business audiences
- Designing the partner, agency and vendor network needed to deliver the plan; defining scopes, budgets, responsibilities and quality expectations
- Bringing LATAM customer insights and market needs into global B2B planning, adapting shared assets and programs
- Leading integrated B2B programs with Field Marketing across customer events, executive engagement, content, demand generation and sales enablement
- Partnering with Sales/GTM on audience and account priorities, campaign follow-up and pipeline contribution measures
- Coordinating B2B partner and developer-facing programs with Partnerships and Developer Marketing
- Establishing planning and reporting routines, managing delivery dependencies and budget trade-offs
- Using performance evidence to improve programs and recommend investment priorities
OpenAI's LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. The team connects global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI's mission of ensuring that artificial general intelligence benefits all of humanity.
REQUIREMENTS:
- 12+ years of marketing experience, including 5+ years in B2B marketing, ideally in technology, platforms or high-growth environments
- Proven experience building and delivering B2B programs in Brazil, with ability to adapt strategy and execution across LATAM markets
- Deep understanding of business audiences and insight-first approach, including enterprise buying dynamics, customer trust, local proof points and barriers to AI adoption
- Strong product marketing and storytelling skills; ability to explore products and translate complex capabilities into credible business use cases
- Experience partnering with Sales/GTM, Product Marketing, Comms and global or regional marketing teams, balancing shared strategy with local needs
- Hands-on experience across demand generation, field programs, customer education, content and sales enablement, including management of agencies, vendors and budgets
- Strong measurement and experimentation discipline, with ability to connect activity to qualified engagement, pipeline contribution and adoption
- Clear record of personal ownership: setting direction, delivering high-quality work directly, building operating routines and making progress with incomplete inputs
- Fluency in Portuguese, English and Spanish, with ability to communicate clearly and collaborate effectively across local, regional and global teams
NICE TO HAVE:
- Experience marketing AI or technical products
- Experience developing professional education or supporting business audiences connected to developer ecosystems
- Experience with partner-led programs, regulated or trust-sensitive industries, or strong local network of B2B agencies and partners
