SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Platzi is the largest technology school in the Hispanic world, serving over 7 million students and 4,000 companies with online education in AI, Cybersecurity, English, Programming, and Leadership. The company operates mostly remote with key offices in Bogotá, Medellín, and Mexico City.
You will own B2B demand generation as a hands-on individual contributor, responsible for turning content, paid media, and landing pages into company leads and measurable pipeline. Your primary focus will be making LinkedIn the main channel to reach talent and learning leaders, while building an experimentation framework to drive faster growth.
Key responsibilities include:
- Owning B2B social content strategy, keeping LinkedIn 95% focused on business audiences
- Planning, launching, and optimizing B2B paid campaigns on LinkedIn Ads and other channels
- Building and improving landing pages that capture leads for Platzi's SaaS offering
- Creating an experimentation framework to test messaging, audiences, formats, and pages
- Tracking every piece of content and campaign through to sales opportunity
- Adapting campaigns and budgets to increasingly longer B2B sales cycles
- Writing content that resonates with HR, L&D, and tech leaders
- Working closely with sales teams on long sales cycles
Platzi offers comprehensive benefits including hardware (laptop, smartphone, desk, ergonomic chair, monitor), professional development books via Kindle, extended maternity/paternity leave, equity option pool for all team members, 15 days vacation annually, online therapy coverage, in-person team syncs throughout the year, and an annual week-long company gathering (Villa Platzi).
Requirements:
- 4+ years in B2B marketing, ideally in SaaS or EdTech
- Proven experience managing paid media budgets on LinkedIn Ads
- Strong command of analytics and attribution tools like GA4 or HubSpot
- Hands-on experience building landing pages and running A/B tests for conversion
- Experience working closely with sales teams on long sales cycles
- Ability to write content that resonates with HR, L&D, and tech leaders
