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Deliveroo is seeking a B2B Demand Generation Manager to own paid demand generation across operating markets and drive merchant acquisition. This is a high-autonomy role for a seasoned performance marketer who will manage significant budgets across multiple channels (Meta, TikTok, Google, programmatic) and adapt demand generation strategies to local market dynamics.
Key responsibilities include: owning end-to-end paid demand generation across B2B products; managing budgets across a broad channel mix while experimenting with locally relevant tactics; partnering with country Sales and commercial teams to understand market strategy and adapt playbooks accordingly; building a lead generation engine focused on quality, merchant activation, and gross order value; collaborating with creative teams on full-funnel campaigns from lead generation through brand awareness; driving automation and AI-assisted workflows; supporting product launches with go-to-market campaigns; and owning reporting and measurement to track impact from spend through live merchants and revenue.
The ideal candidate brings 5–8 years of high-budget B2B paid campaign experience across multiple channels with particular strength in Meta, TikTok, and Google Search. SMB B2B experience is essential, with demonstrated ability to build lead pipelines that convert beyond raw volume. Strong local and commercial instincts are required, including natural collaboration with Sales teams, ability to adapt to country-specific strategies, and fluent English communication. The role demands analytical rigor—defining KPIs, forming hypotheses, designing statistically significant tests, and scaling winners. Experience with AI and automation, familiarity with food or retail industries, knowledge of ABM/intent-based tools, and content syndication experience are valued additions.
Deliveroo, now part of DoorDash, operates a three-sided marketplace solving real-world problems in food delivery. The role offers visible daily impact, fast learning in an entrepreneurial environment, career development opportunities, and collaborative, values-driven teams.
