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Salary: USD 120,000 - 140,000 / annual
Steno is transforming the litigation technology industry with modern court reporting solutions and platforms for law firms. As Audience Marketing Manager for the Court Reporter Community, you'll be the marketing engine driving growth and retention of Steno's court reporter network—the backbone of the service.
You'll sit on the Integrated Marketing team, embedded day-to-day with the Provider/recruiting team, aligning on shared growth and retention goals. You'll own the full lifecycle of court reporter engagement: recruitment campaigns, onboarding, activation, re-engagement, and community building. You'll also represent Steno in the field, traveling to court reporter conventions and industry events to capture content and build relationships.
Core responsibilities include:
- Serve as the embedded marketing lead for the Provider/recruiting team, aligning on shared goals and pipeline
- Run multi-channel recruitment campaigns (email, paid, organic, content, partnerships) that convert court reporters into applicants and signups
- Build reporter lifecycle journeys—onboarding, activation, re-engagement, and win-back communications
- Grow a court reporter community through ambassador programs, peer spotlights, and referral/loyalty initiatives
- Represent Steno at court reporter conventions and industry events, capturing content for campaigns
- Partner with Operations to understand retention drivers and translate insights into marketing programs
- Define and report on KPIs across the acquisition and retention funnel
You'll work with a creative, strategic marketing team focused on bold campaigns, nationwide events, and flawless execution.
Requirements:
- 5–7 years in marketing with hands-on, multi-channel campaign experience (email, content, paid, lifecycle)
- Track record running lifecycle campaigns and owning growth/retention metrics
- Proficiency in marketing automation/CRM platforms (e.g., HubSpot) for segmentation and reporting
- Strong writing skills and genuine empathy for a specific audience
- Data-driven mindset, comfortable with funnel metrics and A/B testing
- Strong cross-functional collaboration skills, especially with operations or recruiting teams
- Comfortable traveling to events and capturing content (photo/video) on site
- Bonus: experience marketing to a supply-side/provider audience, familiarity with legal or court reporting, or community/ambassador program experience
