SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 65,000 - 70,000 / annual
Home Chef is a leading meal solutions company founded in 2013, operating both online (homechef.com) and in retail across 2,100+ Kroger stores. The company also operates Tempo, a newer brand offering ready-to-heat, better-for-you meals delivered directly to customers.
The Associate, Lifecycle Marketing role is responsible for executing lifecycle marketing initiatives with a focus on high-quality email production and Unconverted Lead (UCL) campaign execution. This position translates conversion strategy into precise execution while generating insights that strengthen first-box performance.
Key responsibilities include:
**Lifecycle Email Production:**
- Build and QA weekly business-as-usual lifecycle emails across UCL, zero-order, referral, reactivation, and other campaigns as needed
- Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team
- Leverage existing audiences, personalization, and automation tools to execute campaign and test plans
- Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap
**UCL Campaign Execution, Testing & Optimization:**
- Own end-to-end execution of UCL campaigns across email and SMS channels
- Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment
- Support audience leads in developing the content calendar, translating strategic priorities into executable campaign plans
- Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact
- Identify optimization opportunities and propose new test ideas based on campaign performance
- Surface actionable insights that inform ongoing first-box conversion strategy
This position requires 0% travel. Home Chef values humble team players and pragmatic next-level thinkers who bring authenticity and diverse perspectives to the workplace.
**Requirements:**
- Completion of a four-year degree program in a related field
- Minimum 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud
- Intermediate proficiency in HTML and CSS
- Strong preference for experience in AMPscript
- Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines
- Analytical mindset with excellent attention to detail
- Strong understanding of email marketing fundamentals and lifecycle marketing best practices
- Strong interpersonal skills and demonstrated track record of enabling repeatable processes
