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MaintainX, now part of Autodesk Operations Solutions, is seeking an Associate SEO and GEO Specialist to join the Demand Generation team in Raleigh. This is a high-growth opportunity in a fast-emerging area: generative engine optimization (GEO) and traditional SEO are becoming critical sources of pipeline as buyers increasingly use ChatGPT, Perplexity, and Google's AI Overviews to research maintenance software solutions.
In this role, you will be the second person on a small, high-impact team. You'll own execution across the full content lifecycle—from strategy and brief to QA and publication—ensuring MaintainX ranks and appears in both traditional search results and AI-generated answers. Key responsibilities include running content refreshes and gap-filling pieces to recover and maintain rankings, reviewing backlink and offsite citation prospects to ensure quality, supporting technical SEO and keyword research, and serving as the day-to-day liaison between the SEO team and web, design, content, product, and external vendors.
You'll also design and run experiments with the Senior SEO/GEO Specialist to understand what drives visibility in LLMs, documenting findings to build institutional knowledge. A significant part of the role involves explaining why SEO and GEO changes matter to stakeholders who don't own search, building buy-in across the organization. Your mentor—the Senior Specialist who built the playbook—will train you on tools and processes. Within 6–12 months, you'll own core projects independently, handle ad hoc requests, and propose your own experiments.
MaintainX serves 13,000+ customers (including Duracell, McDonald's, Shell, DHL, Volvo) across 13.9 million managed assets and 79.5 million completed work orders. As part of Autodesk, the company now has greater resources and reach while maintaining its mission: keeping the physical world running by giving maintenance teams tools worth using.
REQUIREMENTS:
- 1–2 years of SEO experience (through a dedicated role or strong internship)
- Hands-on proficiency with keyword research and rank tracking tools (Semrush, Ahrefs, or equivalent)
- Clear understanding of how search is evolving, including how LLMs surface and cite sources
- Demonstrated testing experience or contributions to experiments (side projects exploring GEO are a plus)
- Ability to explain technical concepts to non-technical teammates and secure alignment
- Strong organizational skills to manage multiple projects and follow through to completion
- Comfort making decisions in ambiguous situations (search rarely offers clear answers)
NICE TO HAVE:
- Screaming Frog or other technical SEO audit tools
- Exposure to GEO and AEO tools (Profound, AirOps)
- B2B SaaS or demand generation background
