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MaintainX, now part of Autodesk Operations Solutions, is a mobile-first work execution platform used by 13,000+ customers including Duracell, McDonald's, Shell, DHL, and Volvo to manage 13.9 million assets and 79.5 million work orders.
You will join the Demand Generation team as an Associate SEO and GEO (Generative Engine Optimization) Specialist, working alongside a Senior SEO/GEO Specialist. This is a newly expanded role—currently run by one person—where you'll help establish SEO and GEO as a fast-growing pipeline source. The opportunity is timely: buyers increasingly ask ChatGPT, Perplexity, and Google's AI Overviews which maintenance software to consider, and your job is to ensure MaintainX appears in those answers and is described well.
Key responsibilities include:
- Execute SEO and GEO strategy to increase MaintainX visibility across search and AI platforms
- Run content refreshes and gap-filling pieces from brief through QA to publication, ensuring priority pages recover and maintain rankings and AI citations
- Review backlink and offsite citation prospects to maintain high-quality link profile
- Support technical SEO and keyword research, identifying issues and opportunities before they impact traffic
- Serve as day-to-day contact for web, design, content, product teams, and external vendors, translating requests into clear next steps and tracking execution
- Design and run experiments with your Senior Specialist to understand what drives visibility in LLMs; document findings
- Communicate the importance of SEO changes to non-SEO stakeholders to build buy-in
Your Senior Specialist will train you on tools and processes and mentor your growth. Within 6–12 months, you'll own execution on core projects, handle ad hoc requests independently, and propose experiments.
MaintainX is part of Autodesk's strategy to converge design, make, and operate into one continuous lifecycle. The "operate" phase—where you learn what actually happened running an asset—is MaintainX's domain. You'll be earning visibility for a product that operations teams in factories, fleets, hospitals, and campuses already love.
Requirements:
- 1–2 years of SEO experience (through a role or strong internship)
- Hands-on keyword research and rank tracking using Semrush, Ahrefs, or similar tools
- Clear understanding of how search is changing, including how LLMs surface and cite sources
- Tests you've run or contributed to, with documented learnings (side projects exploring GEO count)
- Ability to explain technical ideas to non-technical teammates and secure their buy-in
- Strong organizational skills to juggle multiple projects and follow through to completion
- Comfort making decisions without clear answers (search rarely offers them)
Nice-to-have:
- Screaming Frog or other technical audit tools
- Exposure to GEO and AEO tools (Profound, AirOps)
- B2B SaaS or demand generation experience
