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Associate GEO and SEO Specialist

MaintainX - Toronto, ON, Canada - In-office - posted 2026-10-01

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MaintainX, now part of Autodesk Operations Solutions, is a mobile-first work execution platform used by 13,000+ customers including Duracell, McDonald's, Shell, DHL, and Volvo to optimize operations across industrial and frontline teams. The company manages 13.9 million assets and 79.5 million completed work orders. You will join the Demand Generation team as an Associate SEO and GEO (Generative Engine Optimization) Specialist, working alongside a Senior SEO/GEO Specialist to expand MaintainX's visibility in AI-powered search results. As buyers increasingly use ChatGPT, Perplexity, and Google's AI Overviews to research maintenance software, your role is to ensure MaintainX appears prominently and is described accurately in those results. Key responsibilities: - Execute SEO and GEO strategy by managing content refreshes and gap-filling pieces from brief through QA to publication, ensuring priority pages maintain rankings and AI citations - Review backlink and offsite citation prospects to maintain high-quality link acquisition - Support technical SEO and keyword research, identifying issues and opportunities before they impact traffic - Serve as the day-to-day liaison between SEO/GEO work and web, design, content, product teams, and external vendors, translating requests into clear next steps and ensuring follow-through - Design and run experiments with the Senior Specialist to understand what drives visibility in LLMs, documenting findings - Communicate the business value of SEO/GEO changes to non-SEO stakeholders to build buy-in Within 6–12 months, you will own execution on core team projects, handle ad hoc requests independently, and propose your own experiments. The Senior Specialist will mentor you on tools and processes. Requirements: - 1–2 years of SEO experience (through a dedicated role or strong internship) - Hands-on proficiency with keyword research and rank tracking tools (Semrush, Ahrefs, or equivalent) - Clear understanding of how search is evolving, including how LLMs surface and cite sources - Demonstrated testing experience or side projects exploring GEO - Ability to explain technical concepts to non-technical teammates and secure alignment - Strong organizational skills to manage multiple projects and follow through to completion - Comfort making decisions with incomplete information Nice to have: - Experience with Screaming Frog or similar technical audit tools - Exposure to GEO and AEO tools (Profound, AirOps) - B2B SaaS or demand generation background

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