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Associate Director of Sales Strategy & Operations

CeriBell - Sunnyvale, CA, United States - In-office - posted 2026-10-15

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Salary: USD 170,000 - 205,000 / annual

Ceribell is a medical technology company transforming the diagnosis and management of serious neurological conditions through its novel point-of-care EEG platform. The Ceribell System is deployed across hundreds of community hospitals, academic facilities, and major integrated delivery networks nationwide, with a focus on rapid seizure detection in acute care settings. As Associate Director of Sales Strategy & Operations, you will be a core leader driving same-store sales growth and overall sales effectiveness across the organization. You will develop and execute sales strategy, operations, and enablement initiatives to maximize performance across the current product portfolio and future products, partnering cross-functionally to build scalable strategies, processes, and tools that enable the sales organization to perform at its highest potential. Key responsibilities include: **Same-Store Sales Strategy**: Develop and execute strategies for same-store growth business; conduct rigorous analytics on drivers of same-store sales; leverage data and analytics to improve account and provider targeting and engagement; create and manage programs around same-store business including EMR integration, protocolization, and attrition defense; utilize new AI tools to optimize sales process efficiency. **Same-Store Sales Operations**: Manage core same-store business processes including account retention, attrition, quota setting, and territory alignment; create sales operations plans for territory, targeting, and quotas; develop tools, KPIs, targets, and reporting mechanisms; design incentive programs and monitor their impact. **New Product Sales Enablement**: Work with product and go-to-market teams to define launch and growth plans for new Delirium and neonate products; develop tools, KPIs, targets, and reporting mechanisms for new product launches; build operating and tracking mechanisms to learn and adjust strategy; create sales operations plans and support compensation structures. **Sales Partner Development**: Build credibility and trusted relationships across the sales organization, especially with account management VPs and RVPs; partner closely with sales training teams to embed programs within the sales organization. **Team Management**: Coach and develop sales ops analyst and sales enablement manager. You will use data, market insights, and operational rigor to identify growth opportunities and drive execution, helping shape the commercial organization's capabilities and infrastructure as Ceribell scales. **Requirements**: - 5+ years of experience at a top-tier management consulting or professional services firm, focusing on transformation and implementation, including managing teams - 3+ years of experience as an operator in a fast-moving industry - Innate curiosity—investigate anomalies, ask the right questions, push beyond surface-level explanations - Strong judgment and integrity, balancing efficiency with rigor required for sensitive compensation processes - Analytical skills, including automation and complex formulas - Clear communicator who can translate complex logic and compensation structures to non-technical stakeholders - Adaptability and drive to thrive in a fast-paced, evolving environment - Ownership mindset

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