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Placemakr combines apartment living, vacation rentals, and hotel stays into a unified experience. The company partners with developers, property operators, and investors to curate apartment-like spaces in hand-picked neighborhoods, using technology to create distinctive guest experiences and add value to underlying real estate.
As Associate Director of Sales, you will lead the sales strategy and execution for a Placemakr property, managing a team of sellers while driving bookings across all guest segments. You'll develop and execute property-level sales strategies aligned with company-wide revenue objectives, providing coaching, goal-setting, and mentorship to your team while setting clear vision, priorities, and performance expectations.
Key responsibilities include:
• Strategic Leadership: Develop sales strategy aligned with company revenue objectives; coach and mentor sales team members; set vision and performance expectations.
• Revenue Growth: Drive bookings across all segments; ensure revenue and market share goals are achieved; expand business from both existing and new accounts.
• Team Management: Oversee day-to-day sales team activities including pipeline development, performance tracking, training, and professional development. Conduct regular team meetings and 1x1s; review pipelines to ensure nothing is missed.
• Sales Enablement: Collaborate cross-functionally with Revenue, Marketing, and Operations on pricing, positioning, and customer experience; coordinate internal resources for client onboarding and post-sale engagement.
• Prospecting & Lead Generation: Guide team strategies and participate in outbound prospecting, pipeline generation, and lead qualification; support high-priority meetings and key decision-maker engagement.
• Industry Engagement: Guide team involvement in industry boards, associations, and conferences; occasional local/regional travel required.
• Data & Reporting: Monitor KPIs and team performance metrics; report on pipeline, bookings, forecasts, and customer feedback to senior leadership; identify growth opportunities and improvement areas.
• Market Intelligence: Stay ahead of corporate travel trends, competitor activity, and economic shifts; identify emerging verticals and partnerships to build new revenue streams.
• Platform Collaboration: Work with key supply-side partners and third-party platforms to improve conversion rates and response times; drive market share and win more bids.
• Sales Operations: Ensure CRM hygiene, team accountability, and transparency across pipeline activities; partner with senior sales leadership on market expansion and strategic investment decisions.
• Ownership Involvement: Attend ownership meetings as assigned; represent Placemakr to build confidence with real estate partners and ownership group.
The company offers a remote-first culture for non-property team members with biannual in-person get-togethers across the US.
REQUIREMENTS:
• 8+ years of progressive B2B sales experience with proven track record in a leadership or team management role managing teams and exceeding revenue targets
• Prior experience in hospitality, corporate housing, extended stay, or business travel (required)
• Strong verbal and written communication skills with executive presence and negotiation ability to influence internal and external stakeholders at all levels
• Demonstrated ability to consistently exceed sales targets and drive revenue growth
• Passion for innovation in hospitality and entrepreneurial spirit
• Degree in business, marketing, or related field is a plus
• Must embody Placemakr values: You Own It. You Make It Better. You Treat People Right.
