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Salary: USD 126,500 - 161,000 / annual
Impiricus is an AI-powered HCP (Healthcare Provider) Engagement Engine founded by a practicing physician and senior pharma executive. Named the #1 fastest-growing company in North America on Deloitte's 2025 Fast 500 list, the company connects life sciences companies with healthcare providers through ethical, AI-driven channels to reduce go-to-market costs and accelerate patient access to treatments.
As Associate Director of Commercial Insights, you will lead the commercial analytics function, reporting to the Head of Commercial Data & Analytics. This is a player-coach role where you spend the majority of your time building complex analyses and client-ready narratives yourself, while developing your team of analysts, improving processes, and raising quality standards.
Key responsibilities include owning analytics projects end-to-end (scoping, analysis, insight development, client presentation); translating campaign and engagement data into strategic recommendations for pharmaceutical brand and marketing teams; presenting findings to clients including executive-level business reviews; managing and mentoring analysts on analytical rigor, accuracy, and storytelling; monitoring campaign performance and connecting marketing activity to measurable outcomes; partnering with Client Services, Sales, Product, and Operations on client strategy and growth; and establishing high standards for analytical quality and data visualization.
You will work with complex datasets including prescription/Rx and medical claims data, and present sophisticated analyses to non-technical pharma stakeholders. The role requires approximately 25% travel for client and business needs, and the ability to work hours supporting East Coast-based clients and team members regardless of location.
Required qualifications: 5+ years in business intelligence, business analytics, commercial analytics, or related field; experience managing and/or mentoring analysts; strong client-facing experience presenting complex analyses to non-technical audiences; experience analyzing marketing, media, or engagement campaign performance; advanced proficiency with Excel/Google Sheets and PowerPoint/Google Slides; familiarity with prescription/Rx and/or medical claims data; strong communication and data storytelling skills.
Nice-to-have skills include pharma DTC or HCP marketing campaign support, SQL familiarity, campaign measurement methodologies (test vs. control, pre/post analysis, marketing mix measurement), and experience in healthcare marketing agencies, consulting, pharma companies, or healthcare tech organizations.
