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Salary: USD 110,000 - 130,000 / annual
YipitData is a unicorn-valued ($1B+) market research and analytics firm backed by The Carlyle Group. The company analyzes billions of alternative data points daily to deliver strategic intelligence across sectors including software, AI, cloud, e-commerce, ridesharing, and payments. Clients range from top investment funds to Fortune 500 companies.
You will build and run the demand generation engine for YipitData's Corporate Tech business, a high-growth segment with strong product-market fit among the world's largest and fastest-growing technology companies. This is a ground-up opportunity to establish a scalable, account-based marketing program.
Key responsibilities include:
- Develop and own a tiered target account list in partnership with Corporate Tech leadership, defining ideal customer profiles and buying committee personas
- Orchestrate multi-threaded, account-based marketing plays reaching multiple stakeholders within each buying committee
- Own content strategy and editorial roadmap for the Corporate Tech audience, ensuring every asset leverages differentiated data to open doors
- Direct channel execution across paid social, paid search, retargeting, organic, and account-based execution
- Partner with marketing leadership on social proof strategy, surfacing and positioning testimonials, case studies, and customer stories
- Shape event strategy including hosted events, executive roundtables, and third-party conferences
- Work closely with Sales on outbound strategy, messaging, positioning, and account insights
- Support expansion motions within existing Corporate Tech accounts
- Own measurement and performance reporting, connecting account engagement to sales-accepted opportunities (SAOs), pipeline, and closed-won revenue
- Run disciplined test-and-learn cycles on audiences, offers, channels, and messaging
Success is measured by: growing marketing-sourced SAOs within priority accounts; increasing marketing-sourced and marketing-influenced pipeline and closed-won revenue quarter over quarter; deepening account penetration across roles and contacts; and providing Sales with a steady flow of warm, well-educated conversations.
YipitData emphasizes ownership, rapid growth, merit-based advancement, and velocity with purpose. The company has been recognized by Inc. as a Best Workplace for three consecutive years.
REQUIREMENTS:
- 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing, with a track record of sourcing pipeline and revenue from defined target accounts
- Experience marketing to enterprise technology companies, or marketing data, analytics, or research products, is a strong plus
- Demonstrated ability to build and run ABM programs end-to-end, from account selection and persona mapping through multi-channel orchestration and measurement
- Fluency in the modern ABM demand generation stack
- Strong messaging instincts and ability to translate complex data products into sharp, buyer-specific reasons to take meetings
- Exceptional ability to partner with Sales as a true partnership with shared targets and fast feedback loops
- Proven ability to orchestrate across content, digital, field, and sales partners while keeping many moving parts aligned
- Thrives in fast-moving environments, biases toward action, and is energized by building programs from the ground up
