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Salary: CAD 125,600 - 172,700 / annual
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations to harness IoT data for actionable insights across physical operations including agriculture, construction, field services, transportation, and manufacturing.
The Associate Creative Director will shape and execute the visual and creative direction of marketing campaigns, branding initiatives, and product communication for this leading global B2B SaaS company. This role bridges strategic thinking, hands-on design expertise, and cross-functional collaboration to deliver high-quality creative assets. A key focus is reimagining digital experiences in an AI-first world—moving beyond conventional page-building toward more interactive, memorable customer experiences.
Key responsibilities include:
- Lead development and execution of creative concepts for digital, print, and multimedia marketing materials
- Own the tokenized digital web design system in Figma, with components mapped to the codebase for consistent cascading changes across the site
- Prototype and build using AI-assisted design and development tools, moving fluidly from concept to near-shippable experience
- Collaborate with product, marketing, and sales teams to create compelling visual narratives aligned with brand strategy and business goals
- Bring e-commerce and growth-oriented mindset to the web store, a fast-scaling revenue-driving business
- Manage a team of digital designers, providing guidance, mentorship, and constructive feedback
- Oversee production from ideation through final delivery, ensuring projects meet deadlines, budgets, and quality standards
- Contribute to brand guidelines and ensure consistency across all creative outputs
- Stay current on industry trends and emerging design tools, particularly AI-powered solutions
- Work closely with UX to ensure user insights are delivered
- Analyze and optimize creative assets for performance across digital channels
- Champion Samsara's cultural principles as the company scales globally
- Hire, develop, and lead an inclusive, engaged, high-performing team
Requirements:
- 8+ years of experience in a creative role with 2+ years as a direct people manager within B2B SaaS or high-tech environment
- Expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Experience and curiosity around AI models and tools for augmenting design workflows
- Hands-on experience working within a componentized or tokenized design system in Figma, ideally connected to a live codebase
- Genuine, hands-on fluency with AI-assisted design or prototyping tools—building with these tools as part of your process, not just aware of them
- Strong understanding of brand strategy, UX/UI design principles, and digital marketing best practices
- Ability to translate user insights into compelling digital experiences
- Familiarity with Google Analytics, heatmaps, or A/B testing to understand creative asset performance
- Basic understanding of HTML, CSS, and JavaScript for collaborating with developers
- Proven track record managing cross-functional projects and delivering high-quality results under tight deadlines
- Exceptional communication and presentation skills to articulate creative concepts to non-design stakeholders
- Portfolio showcasing range of creative work including B2B marketing campaigns, digital experiences, and branding projects
Ideal candidate also has:
- Experience designing for or partnering with e-commerce or product-led-growth (PLG) motions
- In-house experience at a fast-scaling company
- Experience preparing design systems for AI or MCP-based tooling, or tying design systems to live codebases
- Proficiency in motion design tools (After Effects, Premiere Pro)
- Experience with 3D design software (Cinema 4D, Blender)
