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Curri is a YC-backed logistics company (founded 2018, headquartered in Ventura, CA) providing on-demand, last-mile logistics for construction and adjacent industries with a nationwide fleet. They are seeking an Area Sales Manager to build and lead a brand-new Central US region (Minnesota to Texas) for their field sales organization.
In this role, you will lead and coach a team of Outside Sales Reps across the Central US, holding them accountable for visit, signup, new-location, and revenue goals. You will spend most weeks on the road conducting ride-alongs, field coaching, and key-account visits to ensure every rep executes the OSR playbook. You will run the regional operating rhythm including weekly regional calls, Monday power hours, daily rallies, 1:1s, Friday Salesforce log reviews, route reviews, and end-of-day feedback.
Key responsibilities include recruiting, interviewing, onboarding, and ramping new Outside Sales Reps for open and split territories, and managing performance plans when reps underperform. You will build the regional plan for priority markets, key logos, and territory coverage, reporting performance through scorecards, Salesforce, and Metabase with clear insights and resource requests to the Director of Field Sales. You will also partner with Market Managers, Account Managers, and enterprise sales on key logos, handoffs, and supply and fleet needs.
This is a high-growth opportunity to be the first leader of Curri's Central region, building your team and playbook from scratch rather than inheriting an existing structure. You will have regional ownership and a clear path to Director, as Curri promotes field leaders from within. The role offers a home office anywhere in the Central US with approximately 50% travel across the region.
REQUIREMENTS:
- 5+ years of B2B field or outside sales experience
- 2+ years leading or coaching a field team (as team lead, branch manager, or district manager)
- Home base in the Central US with ability to travel ~50%
- Coaching style built in the field: making reps better through ride-alongs, role-plays, and direct feedback
- Data-driven accountability: running teams off activity and conversion metrics in Salesforce and tools like Metabase
- Hands-on experience hiring and ramping field reps with ability to spot talent and discipline to manage underperformers
- Regional ownership and operational rigor: prioritizing territories across multiple markets while maintaining route discipline, CRM hygiene, and weekly cadence
BONUS:
- Experience selling into building-supply distributors (plumbing, HVAC, electrical, roofing, lumber) or managing distribution branches/retail locations/logistics programs
- Track record launching new sales territories or regions from scratch
- History of promoting reps into bigger roles
- Demonstrated results on team attainment, ramp time, and retention
