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LightForce is transforming orthodontics through a fully digital, 3D-printed platform that delivers customized, patient-specific brackets paired with AI-driven treatment planning. The company enables orthodontic practices to shift from analog to digital workflows, improving efficiency, clinical consistency, and treatment outcomes.
As Area Sales Manager for the NYC/NJ region, you will lead direct sales efforts to orthodontic practice owners, demonstrating how LightForce's solutions drive business growth and modernization. You will own a defined geographic territory and manage relationships across multiple stakeholders within practices—from treatment coordinators to office managers to doctors themselves.
Key responsibilities include:
- Execute consultative sales approach to drive trial and full system integration
- Achieve quarterly and annual sales targets for your territory
- Develop and execute a territory plan based on customer potential analysis
- Manage account relationships to promote LightForce adoption among new and existing customers
- Deliver clinical training and presentations both virtually and in-person to practices and internal teams
- Collaborate with LightForce Integration Specialists to lead customer onboarding and ensure successful implementation
- Use data and analytics to support customer decision-making and ROI discussions
- Foster relationships with practice teams using a consultative, collaborative approach
- Stay engaged with orthodontic industry organizations to track trends and competitive landscape
- Orchestrate internal resources to optimize customer experience
- Manage travel independently within company guidelines and expense policies
This is a high-touch, relationship-driven sales role requiring both clinical fluency and business acumen. You will work hybrid, splitting time between office and field visits to practices across your territory.
**Requirements:**
- Bachelor's degree and/or equivalent experience
- Minimum 3+ years of B2B sales experience
- Industry experience selling medical devices, capital equipment, dental/orthodontic products, or similar B2B solutions
- Comfortable conducting clinical conversations with orthodontists
- Ability to facilitate business discussions (cash flow analysis, ROI, P&L)
- Proven track record of achieving sales goals
- Valid driver's license and willingness to travel
**Preferred:**
- Prior orthodontic sales experience
