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LightForce is transforming orthodontics through a fully digital, 3D-printed platform that delivers customized, patient-specific brackets paired with AI-driven treatment planning. The company enables orthodontic practices to move from analog to digital workflows, improving efficiency, clinical consistency, and treatment outcomes.
As Area Sales Manager, you will lead sales efforts across a defined geographic territory in the Montreal region, selling directly to orthodontic practice owners. Your mission is to demonstrate how LightForce's solutions transform analog business processes into innovative digital workflows that help practitioners grow their business.
Key responsibilities include:
- Execute consultative sales approach to drive LightForce adoption among new and existing accounts
- Achieve quarterly and annual sales targets through territory planning and account management
- Build and foster relationships with orthodontic practice teams (doctors, treatment coordinators, office managers, assistants)
- Deliver clinical training and presentations both virtually and in-person to customers and internal teams
- Collaborate with LightForce Integration Specialists to manage new customer onboarding and ensure full system integration
- Utilize data and analytics to support customer decision-making and demonstrate ROI
- Orchestrate internal resources to optimize customer experience and drive LightForce adoption
- Stay engaged with orthodontic industry organizations to track trends and competitive landscape
- Manage travel independently within company guidelines and maintain expense reporting
You will work in a hybrid model based in Montreal, with regular travel required to visit orthodontic practices across your territory.
**Requirements:**
- Bachelor's degree and/or equivalent professional experience
- Minimum 3+ years of B2B sales experience
- Industry experience selling medical devices, capital equipment, dental/orthodontic products, or similar B2B solutions
- Comfortable conducting clinical conversations with orthodontists
- Ability to facilitate business discussions (cash flow analysis, ROI, P&L) with practice owners
- Proven track record of achieving sales goals
- Valid driver's license and ability to travel
- Fluent in English and French (required for Montreal market)
**Preferred:**
- Prior orthodontic sales experience
