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Wonderful is seeking an experienced APAC Marketing Lead to build and scale the marketing function across the Asia-Pacific region. This is a dual leadership and execution role: you will lead a team of seven regional marketers while remaining hands-on with strategy, GTM execution, and local market initiatives.
Key Responsibilities:
You will own the complete APAC marketing strategy, budget, and performance metrics. You'll lead and develop a distributed team of seven marketers across key APAC markets, building a high-performing organization with clear accountability and strong execution. You'll serve as the senior marketing business partner to APAC leadership and local GMs/MDs, translating business priorities and Must-Win accounts into focused marketing plans that deliver measurable commercial impact.
You'll build the regional demand generation engine by developing scalable, repeatable programs that drive Must-Win account engagement, pipeline creation, and acceleration. You'll balance locally owned initiatives with larger APAC and global programs, measuring success against commercial outcomes rather than vanity metrics. You'll create repeatable playbooks from successful regional initiatives and build a strong Partner Marketing motion in collaboration with Global Partnerships.
You'll develop a strategic APAC event portfolio spanning owned events, industry conferences, executive programs, and partner activations—all designed around priority accounts and measurable business outcomes. You'll develop high-value executive engagement programs and partner with Global Field Marketing on major Tier 1 events.
You'll work cross-functionally with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing, and Digital teams to create integrated regional plans. You'll build relationships with hyperscalers and strategic partners to amplify regional activity, adapt global messaging for local markets and cultures, and champion a local-by-design approach while maintaining brand consistency.
Requirements:
- Extensive APAC marketing leadership experience with a strong B2B enterprise technology background
- Proven track record leading distributed marketing teams across multiple APAC markets
- Deep understanding of the APAC enterprise landscape and regional differences across Australia, Singapore, Hong Kong, Japan, Korea, and Southeast Asia
- Strong commercial acumen with demonstrated expertise in demand generation, ABM, field marketing, and pipeline acceleration
- Ability to partner effectively with Sales and GTM leadership
- Experience with executive engagement, strategic events, and partner/hyperscaler marketing
- Hands-on builder mentality who can set strategy and execute at the tactical level
- Comfort operating at speed, making decisions with incomplete information, and building structure as the company scales
- Strong cross-cultural communication and relationship-building skills across multiple time zones
