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Jellyfish is a global digital marketing agency combining tech expertise, creative talent, and data specialists to drive client success across APAC. As Analytics Manager, you'll report to the Analytics Director and lead analytics strategy for a portfolio of named accounts, serving as the primary technical contact and day-to-day partner.
You'll own the full analytics lifecycle: translating client business questions into measurement solutions, designing and implementing tracking across GA4, web, and mobile platforms, and building reporting that drives decisions. Your responsibilities span technical consulting, measurement implementation, tag management (both client-side and server-side GTM), SQL analysis in BigQuery, and modern measurement approaches including attribution, incrementality testing, and marketing mix modeling.
Key responsibilities include:
- Serve as subject matter expert on digital measurement, translating loose client requirements into actionable solutions
- Design tracking plans, data layer specifications, and implementation guides
- Build and QA GA4 implementations and maintain tracking specifications
- Develop advanced Google Tag Manager implementations (client-side and server-side), including custom templates and conversion API integrations (Meta, Google, TikTok)
- Write SQL daily in BigQuery to validate tracking, build reporting datasets, and create Looker Studio dashboards
- Understand and advise on modern measurement methods: platform attribution, incrementality, geo testing, causal impact, and marketing mix modeling
- Aggregate media data from platform APIs and blend with site/app data into client-ready reporting
- Implement consent mode and privacy-compliant tracking solutions
- Leverage AI tools in delivery (GTM templates, SQL, QA, documentation) while maintaining quality standards
- Train client teams and internal teams on implementations and maintain documentation
- Build long-term client relationships, support renewals and scoping, and escalate architecture decisions appropriately
You'll work with some of APAC's largest advertisers, with potential career growth toward becoming a global subject matter expert in advanced technical solutions.
