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Tivita is a comprehensive platform integrating financial management, scheduling, and medical records for clinics and medical practices across Brazil. The company has automated over 25 million manual tasks for 1,000+ clients and is transforming healthcare management in Brazil. The team includes veterans from Gympass, Olist, Isaac, MadeiraMadeira, Swap, and Credita.
You will develop and execute a content marketing strategy to expand Tivita's digital presence, educate healthcare professionals, and strengthen brand positioning in the healthcare technology sector. This role combines strategic thinking, creative storytelling, and data-driven execution.
Key responsibilities include:
**Content Strategy:** Develop and manage editorial calendars across blog, social media, email, video, and rich media. Create compelling storytelling to strengthen brand positioning. Map the customer journey and produce content for each stage of the marketing funnel. Research trends, keywords, and relevant topics in healthcare and technology. Identify PR and influencer marketing opportunities.
**Content Production:** Write and review SEO/GEO-optimized blog articles. Manage freelance content producers. Create scripts for videos, webinars, and podcasts focused on clinic and practice management. Develop rich materials (e-books, guides, checklists, case studies) for lead generation. Create scripts and outlines for expert interviews and educational content.
**Distribution & Performance:** Monitor KPIs including engagement, traffic, and conversion metrics. Test and refine content formats based on data and feedback.
**Video & Media:** Create scripts for institutional, tutorial, and educational videos. Present on camera and conduct expert and customer interviews. Support selection and management of content creator partnerships.
**Tools & Processes:** Publish and manage content in WordPress and other platforms. Use SEO tools (Semrush, Ahrefs, Google Search Console) to optimize content. Work with analytics tools (Google Analytics, Hotjar, HubSpot) to measure content impact.
**Requirements:** Excellent writing and communication skills. Proven experience with content marketing, SEO, GEO, and content strategy. Comfort and experience presenting on camera. Knowledge of healthcare, finance, or technology sectors is a plus.
