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BloomReach is building an agentic AI platform for personalization, revolutionizing how businesses connect with customers through AI agents deployed across the entire customer journey. The company powers personalization for 1,400+ global brands including American Eagle, Sonepar, and Pandora.
This is a program leadership role owning BloomReach's AI SDR (Sales Development Representative) program end-to-end. The program uses AI agents to book sales meetings inbound and outbound across four regions in multiple languages. You will set the program's direction, drive results, and prove ROI. Two dedicated AI ops experts build and run the platform; your leverage is judgment and strategic direction.
Key responsibilities include:
- Own the AI SDR program end-to-end: inbound and outbound across AMER, EMEA, and APAC regions. Decide who gets enrolled, what agents say, when humans take over, and pipeline output.
- Drive pipeline and ROI metrics: meetings booked → accepted → qualified pipeline. Report cost per meeting, cost per pipeline dollar, and program return to leadership.
- Manage the human SDR side: work with SDR teams to resolve lead quality disputes, clarify prioritization, improve follow-up, and fix handover breakdowns.
- Own the human-agent split: define what agents do versus what humans do, and move that line based on evidence.
- Drive signal-driven enrollment: transition from manual batches to continuous enrollment based on account scoring, intent signals, and engagement decay.
- Optimize the buying experience: ensure outreach is timely, relevant, and actionable.
- Build program reporting: create live dashboards with volume, coverage, results, and ROI metrics.
- Identify expansion opportunities: apply the AI SDR pattern (signal → agent action → human close) to event follow-up, hand-raiser nurture, and re-engagement programs.
Success metrics at 3 months include consistent outbound volume and coverage across regions, leadership using your ROI model in planning, and top SDR performance improvements.
