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Ashby is hiring an AI Outbound Marketing Manager to own the optimization and scaling of their automated outbound campaigns. This role sits within Scaled Outbound, a team that has built sophisticated campaign architecture, tooling, and automated email/LinkedIn motions that reach buyers at volume. The hiring manager, Tim McCann, has built the system but lacks bandwidth to optimize campaigns after launch. This role closes that gap.
Key Responsibilities:
- Optimize and scale outbound campaigns through iterative experimentation sprints, ensuring the right message reaches the right contact at the right time.
- Co-own email and LinkedIn sequences with the Program Manager, including sequence refresh, new angles, and fatigue prevention to keep automated motion fresh and effective.
- Own copy optimization and conversion; diagnose underperforming sequences and fix them. Tune the Twain prompt library to ensure AI-generated personalization reads like sharp human writing, not machine output.
- Turn performance data into action by owning QA and performance analysis for automated motion, quickly concluding what works and redesigning to improve conversion.
- Collate and integrate materials and learnings from Sales, PMM, and Content teams, pulling fresh proof points, launches, and data into active sequences so messaging reflects current positioning.
- Co-own program-level physical touches including ICP-tailored gifting and event invitations.
- Work fluently in Clay, HubSpot, Instantly, HeyReach, and Twain (prior experience with these tools not required, but ability to learn quickly is).
You'll thrive in this role if you have a creative experimental mindset, strong opinions about copy quality, and no fear of testing unconventional approaches. You're energized by optimization rather than creation—you'd rather make a live campaign convert 20% better than write a new one from scratch. You're copy and customer obsessed, can diagnose why sequences underperform, and read campaign performance data fluently to inform next steps. You've run cold outbound sequences before and enjoy owning something horizontal that raises performance across all campaigns.
The company is open to two career paths: (1) Marketing side—demand gen, growth, or lifecycle/outbound marketing at B2B SaaS where you personally wrote and optimized cold sequences, or (2) Sales side—multiple years in outbound sales starting as BDR/SDR, with continued personal outbound even if you moved to AE, building your own lists and sourcing meaningful pipeline from cold outbound at real volume.
Interview process includes a recruiter screen, hiring manager interview, VP Marketing interview, take-home review, and final panel with Demand Gen, SMB Sales Leader, and Product Marketing Leader.
Requirements:
- You've written cold email and/or LinkedIn sequences and been measured on their performance.
- You've worked in a sequencing or sales engagement tool (Instantly, Smartlead, HeyReach, or similar) and can read performance data independently.
- You reach for AI to compress your own work—research, first drafts, pattern-finding in data, or building small tools to save time.
- You care about pipeline, not MQLs.
- In-house B2B SaaS experience preferred; agency-side or brand-side outbound experience is not the right fit.
- You must have personally written and shipped cold sequences, not just briefed copy.
- You should not want to primarily write long-form or brand content, prefer locked playbooks, or need an analyst to interpret campaign data.
