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As Affiliates Manager at Xero, you will own the strategy and day-to-day management of the company's global affiliate channel, spanning both the Xero and Melio brands. You will manage publisher relationships end-to-end and design campaigns that drive new customer acquisition, optimizing for lifetime value and first-time payers. Working across Impact and PartnerStack platforms, you will manage a multi-million dollar channel with clear accountability for measurable returns.
This role offers the opportunity to help build an affiliate channel that sets the standard for SaaS at a global, publicly listed company. You will drive the transition from acquisition excellence to acquisition at scale, building tools and workflows—many powered by AI—that make growth repeatable. You will collaborate with engineers and applied scientists on tracking, attribution, and incrementality, translating those insights into actionable plans for publishers, partners, and stakeholders.
You will join Xero's affiliates team within the performance marketing function, working alongside a fellow Affiliates Manager in Sydney who specializes in publisher relationships. Together you will share channel ownership, with your measurement and technical expertise complementing their partner relationship skills. You will partner with product, data science, engineering, brand teams, and external affiliate agencies to execute campaigns.
Initial focus areas include: getting hands-on with Impact (Xero) and PartnerStack (Melio) platforms and their tracking/reporting infrastructure; reviewing performance and attribution data across both programs and closing tracking gaps; growing and nurturing high-quality publisher partnerships in Australia, UK, and US core markets; and shaping the channel roadmap with AI-powered tools and automation to scale acquisition.
The role is based in Australia or New Zealand near one of Xero's offices, with hybrid flexibility mixing office time with remote work.
Qualifications:
- Hands-on affiliate marketing experience at scale (affiliate network, platform, agency, or client-side background)
- Proven experience running programs on platforms such as Impact or PartnerStack, from partner recruitment through optimization and reporting
- Strong grasp of tracking, attribution, measurement, and incrementality; comfort collaborating with engineers and data scientists on technical detail
- Natural relationship-builder with publishers, partners, and technical/business stakeholders
- Comfortable owning budgets and commercial targets; ability to translate data into clear insights demonstrating channel value
- Curiosity about AI and hands-on approach to finding, testing, and rolling out new tools to scale the channel
