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As Affiliates Manager at Xero, you will own the strategy and day-to-day management of Xero's global affiliate channel across both the Xero and Melio brands. You'll manage publisher relationships end-to-end and shape campaigns that bring new customers to the websites, optimizing toward lifetime value and first-time payers. Working across Impact and PartnerStack platforms, you'll manage a multi-million dollar channel and be accountable for clear, measurable returns.
This role offers a rare opportunity to help build an affiliate channel that sets the standard for SaaS at a global, publicly listed company. You'll help move from doing acquisition well to doing it at scale, building tools and workflows—many powered by AI—that make growth repeatable. You'll be the person who can sit down with engineers or applied scientists to work through tracking, attribution, and incrementality, then turn those insights into plans that publishers, partners, and stakeholders get behind.
You'll join the affiliates team within Xero's wider performance marketing function, working alongside a fellow Affiliates Manager in Sydney who specializes in publisher relationships. The two of you will share ownership of the channel, with your measurement and technical know-how complementing their partner expertise. You'll collaborate with product, data science, engineering, brand, and external affiliate agencies to bring every campaign to life.
Initially, the role will focus on getting hands-on with affiliate platforms (Impact for Xero and PartnerStack for Melio) and the tracking and reporting behind them; reviewing performance and attribution data across both programs and closing tracking gaps quickly; growing and nurturing high-quality publisher partnerships across core markets in Australia, the UK, and the US; and shaping the channel's roadmap, including AI-powered tools and automation that help scale acquisition.
The role is based in Auckland with hybrid flexibility, mixing time with your team in the office with time working from home. Xero offices host regular boost days that make catching up in person easy.
REQUIREMENTS:
- Hands-on affiliate marketing experience at scale, whether from an affiliate network, platform, agency, or client side
- Experience running programs on platforms such as Impact or PartnerStack, from partner recruitment through optimization and reporting
- Strong grasp of tracking, attribution, measurement, and incrementality; comfort getting into the detail with engineers and data scientists
- Natural ability to build trusted relationships with publishers, partners, technical and business stakeholders
- Familiarity owning budgets and commercial targets; ability to turn data into clear insights that show channel value
- Curiosity about AI and ability to find, test, and roll out new tools that help the channel scale
