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Spring Health, a global mental health platform, is seeking an AEO & GEO Lead to own how the brand and content perform across AI-powered search and discovery. This technical, hands-on role spans both B2B and direct-to-consumer businesses, with responsibility for improving how Spring Health is found, understood, and cited by AI platforms that people use to research and make decisions.
You will build and run an experimentation engine to test what improves crawlability, retrieval, visibility, and citation. You'll ship changes quickly and use results to decide what to scale. Working across web, data, and technical teams, you'll ensure Spring Health's digital presence is structured to perform as AI discovery evolves, and you'll connect that performance to traffic, demand, and pipeline.
Key responsibilities include: building and owning the company-wide AEO and GEO strategy for both employer and member audiences; testing content, page structures, formats, and technical changes to understand what drives AI visibility; monitoring how major AI and search platforms crawl, index, retrieve, and cite Spring Health information; partnering with Web and Engineering to address technical barriers and improve structured data, schema, and site architecture; owning onsite and offsite content strategy; extending visibility strategies across third-party platforms; maximizing discovery value of high-priority content; ensuring AEO and GEO standards are applied consistently; building and owning the AEO scorecard; and serving as the company-wide expert on AEO and AI discovery.
Success means improving Spring Health's visibility and citation across priority AI platforms, increasing qualified website traffic from AI-powered search channels, launching and evaluating consistent AEO and GEO experiments, improving technical readiness of priority web content, and demonstrating measurable contribution to business outcomes such as leads and pipeline.
You bring 5+ years of experience in technical SEO or search visibility, with recent full-time focus on AEO and GEO. You have hands-on experience improving visibility across AI-powered search engines such as ChatGPT, Gemini, Claude, Perplexity, and Google AI experiences. You understand how AI systems crawl, index, retrieve, and cite content, and you're comfortable with technical implementation and testing.
