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Demandbase is a pipeline AI platform that empowers go-to-market teams to automate growth at scale through account-based marketing strategies. The company serves thousands of B2B enterprises and is recognized as one of the best places to work in the San Francisco Bay Area.
As an Advertising Campaign Strategist, you will manage a portfolio of approximately 20 customer accounts and serve as a strategic advisor and media expert. Your primary responsibilities include driving full utilization of booked media budgets through strategic execution and performance storytelling, building and managing customer audience journeys and campaign briefs, and delivering insight-driven reports that support renewals and expansion opportunities.
You will work cross-functionally with Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while contributing to Demandbase's internal revenue goals. Key responsibilities include collaborating with Customer Success Managers, Ad Ops teams, and Sales to align campaign strategy and timelines; surfacing optimization opportunities and serving as the voice of the customer in internal planning; supporting campaign launches to ensure accurate billing; and contributing to special projects and the evolution of internal tools and templates.
This role is positioned for growth into a Senior or Lead position. You will maintain East Coast working schedules to effectively support clients, and the company offers a comprehensive benefits package including up to 100% paid premiums for Medical and Vision coverage, mental wellness resources, flexible PTO, 15 paid holidays, No Internal Meetings Fridays, competitive 401(k), and disability/life insurance.
REQUIREMENTS:
- Minimum 3 years of experience in digital advertising, ideally with B2B focus
- Experience in a customer-facing account management role supporting mid-market and/or enterprise clients
- Proven ability to translate campaign metrics into clear, actionable insights demonstrating business impact
- Strong analytical skills to evaluate success against performance targets
- Strong technical proficiency with Salesforce, Excel, and PowerPoint
- Experience buying and/or planning digital advertising campaigns is a plus
- Central or East Coast location preferred (working East Coast hours)
