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OpenAI is building the next generation of advertising for an AI-powered world. The Ads Marketing team defines how businesses discover OpenAI's advertising platform, become successful advertisers, and grow their investment over time.
As Japan Ads Marketing Manager, you will establish and lead OpenAI's advertising business in Japan with a primary focus on growing small and medium-sized advertisers (SMBs). This is a zero-to-one opportunity to build the programs, agency partnerships, and local marketing approaches that will shape growth in the Japanese market.
You will own SMB revenue and growth goals in Japan, translating market opportunities into focused strategy and measurable marketing programs. Key responsibilities include:
- Owning SMB revenue and growth outcomes across acquisition, activation, retention, and expansion
- Building acquisition, onboarding, activation, and lifecycle programs that help SMBs launch successfully and grow their advertising investment
- Identifying priority customer segments, verticals, and growth opportunities through customer insight, market analysis, and experimentation
- Recruiting, engaging, and growing SMB-focused agencies and partners through education, enablement, co-marketing, and scalable programs
- Building awareness and consideration through locally relevant case studies, webinars, events, and educational content
- Partnering with Sales to connect marketing programs with customer opportunities and improve handoffs across self-serve and sales-assisted journeys
- Coordinating with Sales and global marketing teams on large-advertiser events and market engagement
- Adapting global campaigns and programs for Japan while balancing local customer needs with shared resources
- Measuring commercial impact, testing new approaches, and scaling programs that improve advertiser acquisition, retention, and revenue
- Bringing customer and agency feedback to Product and global teams to inform the advertiser experience
You will work closely with Product, Ads Engineering, Data Science, and Sales teams, combining customer insight, rigorous experimentation, and fast execution.
REQUIREMENTS:
- Experience in digital advertising, growth marketing, or advertiser marketing with a track record of delivering measurable business growth
- Deep understanding of Japan's advertising market, including SMB needs, agency relationships, and local customer behavior
- Experience building and launching programs from scratch, setting priorities in ambiguity, and moving from strategy to hands-on execution
- Strong knowledge of self-serve advertising and performance marketing, with experience improving acquisition, activation, retention, or expansion
- Experience working with agencies and partners to reach, educate, and grow advertisers
- Strong analytical judgment and ability to connect customer insight, funnel performance, and experimentation to revenue outcomes
- Track record of working effectively with Sales, Product, and global or regional marketing teams
- Strong communication skills in Japanese and English, with ability to engage local customers and collaborate across global teams
EXPERIENCE ESPECIALLY VALUABLE:
- Experience at an advertising technology platform such as Google, Meta, or comparable business
- Experience taking global programs into Japan and using local insights to improve the broader approach
- Experience delivering advertiser events or activations with sales teams alongside scalable SMB growth programs
