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Betr is a real money gaming super app founded in 2022, featuring Picks, Social Sportsbook, Social Casino, Arcade, and upcoming Prediction Markets. The company has one million paying users and is one of the fastest-growing in the industry, with a strong social media presence.
The Acquisition Operations Associate will support the scaling of marketing efforts across sports and casino products. This hands-on role bridges creative, media, and product teams to drive user acquisition and growth.
Key Responsibilities:
Creative Operations: Coordinate the creative process from brief through delivery, managing priorities, deadlines, feedback, and approvals. Work with internal creatives, agencies, and creators to develop paid media and acquisition campaign assets. Maintain an organized creative library and testing tracker for team access. Track creative performance and translate learnings into new briefs, iterations, and testing ideas.
Reporting & Insights: Maintain recurring reports on acquisition spend, campaign performance, creative results, and partner activity. Monitor key metrics including acquisition cost, conversion rates, customer value, and payback. Check data accuracy, flag discrepancies, and coordinate with acquisition and data teams to resolve issues. Summarize results into clear takeaways for prioritization.
Partner Management: Support day-to-day coordination with agencies, affiliates, creators, and marketing partners. Manage deliverables, timelines, asset requests, tracking links, and campaign launch requirements. Maintain partner trackers and support invoice reconciliation and budget tracking. Prepare performance updates and keep follow-ups moving.
Product Marketing: Support go-to-market execution for new products, features, promotions, and acquisition offers. Coordinate with product, creative, retention, and compliance teams for accurate messaging and on-time launches. Maintain and test acquisition touchpoints including landing pages, app store assets, and onboarding. QA customer journeys and promotional messaging before launch. Monitor competitor offers and customer experiences for insights.
Requirements:
- 1+ years of experience in marketing operations, growth marketing, account coordination, or related role
- Strong organizational skills and ability to manage multiple projects with competing deadlines
- Comfort working in Excel or Google Sheets to organize data, maintain reports, and identify trends
- Clear written and verbal communication with strong follow-through across internal and external teams
- Attention to detail and proactive approach to identifying and resolving issues
- Interest in performance marketing, creative testing, and understanding customer acquisition and engagement drivers
- Ability to work independently and adapt as priorities evolve
Nice to Have:
- Experience in sports, gaming, consumer apps, or fast-paced consumer business
- Familiarity with paid media platforms, attribution tools, affiliate platforms, or reporting dashboards
- Experience coordinating creative production or supporting product launches
- Familiarity with AI tools that improve research, reporting, and marketing workflows
