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Instructure is seeking an Account Executive for Parchment K12 to drive new sales and expand adoption of the Parchment K12 product suite within assigned US-based K12 public school territories. This is a remote, quota-carrying sales role focused on net-new client acquisition and cross-selling into an established customer base.
You will be the primary point of contact for K12 decision-makers including Directors of Student Services, Registrars, Principals, and Superintendents. Your responsibilities include:
- Achieving and exceeding assigned sales quotas through proactive outreach, presentations, and negotiations
- Developing and executing strategic sales plans to identify and target new opportunities within your territory
- Conducting product demonstrations and presentations that articulate the value proposition of Parchment K12 solutions
- Building and maintaining a robust sales pipeline with accurate forecasting and CRM tracking
- Collaborating with sales engineering, marketing, and customer success teams to ensure seamless customer experiences
- Negotiating contracts, pricing, and terms with prospective clients
- Staying current on industry trends, competitor activities, and product developments
- Representing Instructure at industry events, conferences, and webinars
- Maintaining accurate CRM records
Instructure offers competitive compensation with an ownership program for all full-time employees, flexible work culture, generous time off including an annual "Dim the Lights" recharge period in late December, comprehensive wellness programs, learning and development resources including tuition reimbursement, and an inclusive workplace culture.
REQUIREMENTS:
- Minimum 2 years of successful B2B sales experience with proven track record of exceeding quotas, preferably in K12 education technology
- Strong understanding of the K12 education market, its unique challenges and opportunities
- Excellent communication, presentation, and interpersonal skills
- Demonstrated ability to manage complex sales cycles and build strong client relationships
- Proficiency in CRM software (e.g., Salesforce) and Google Suite
- Self-motivated, results-oriented, able to work independently and as part of a team
- Ability to travel up to 25%
- Bachelor's degree in Business, Marketing, Education, or related field preferred
