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Account Executive - CPG/Food & Beverage

Outset - San Francisco, CA, USA - In-office - posted 2026-10-22

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Outset has invented AI-powered user interviews, enabling global brands like HubSpot, Microsoft, Uber, and Nestle to conduct qualitative research at unprecedented speed and scale. The company recently raised a $30M Series B (December 2025) and achieved 8x business growth as enterprises adopt AI-moderated research as the new standard. You will join as an Account Executive focused on the CPG and Food & Beverage vertical, reporting to the VP of Sales. This is a quota-carrying individual contributor role owning the full sales cycle—prospecting, pipeline development, closing, and account expansion—across a named set of CPG and F&B accounts. Your primary buyers are Market Research and Consumer Insights teams within CPG organizations. These teams run research constantly (concept testing, packaging screening, brand health studies, shopper insights) and currently spend weeks getting answers. Outset delivers rich qualitative insights in days. Your mission is to make Outset the standard for how these teams understand consumers—landing in one brand or category and expanding across the entire portfolio. You'll also identify expansion opportunities into UX Research, Product, and CX teams building digital and direct-to-consumer experiences. Key responsibilities include owning the full sales cycle for named accounts; landing new logos and growing existing customers across brands, categories, and regions; building trusted relationships with Market Research, Consumer Insights, Brand, and Category leaders; leading discovery and demos connected to CPG research workflows; creating account plans that map brands, buying centers, research budgets, and agency relationships; navigating complex enterprise sales processes including annual research planning cycles and procurement; maintaining accurate Salesforce forecasting; partnering with Marketing on targeted CPG plays (events, content, references); collaborating with Customer Success to drive adoption and expansion; and becoming Outset's go-to expert on the CPG vertical. You'll work closely with Marketing, Product, and Customer Success teams. The role requires up to 40% travel for customer meetings and industry events. QUALIFICATIONS: - 5+ years of quota-carrying B2B SaaS sales experience with a strong track record of exceeding quota - Demonstrated experience and expertise selling into and growing CPG/F&B accounts; you've owned commercial relationships with consumer goods companies and understand how they buy, including selling full-service research and analysis deliverables - Established network across Market Research and Consumer Insights leadership at CPG and F&B companies; relationships with UX Research, Product, or CX leaders are a plus - Proven ability to run full-cycle enterprise sales, including prospecting, managing complex multi-stakeholder deals, and closing new business - Track record of growing existing accounts through expansion and cross-sell across brands and business units - Understanding of the CPG research ecosystem, including agencies, panels, and research suppliers these teams rely on - Exceptional communication, executive presence, and relationship-building skills - Ability to operate independently in a fast-paced startup environment - Willingness to travel up to 40% for customer meetings and industry events - Bonus: experience selling research, consumer insights, analytics, or AI solutions

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