SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: CAD 141,000 - 183,000 / annual
Relay is a digital banking platform designed to help self-made business owners gain clarity and control over their finances. The company is seeking an Account Executive to grow its Accounting & Bookkeeping (AB) channel through partnership sales.
In this role, you will own the full sales cycle for new AB partnerships, from discovery through signed pilot agreements. Rather than selling to individual businesses, you will build relationships with accounting and bookkeeping firms who recommend Relay to their entire client base, allowing a single partnership to reach dozens of small businesses.
Key responsibilities include:
- Conducting consultative discovery with firm owners and partners to understand their practice, client base, and operational challenges
- Positioning Relay solutions against identified problems and building mutual action plans
- Prospecting your own pipeline using account-based research and outbound strategies, with BDR support
- Enabling partner readiness by equipping firms to introduce and onboard Relay to their clients
- Driving early activation and handoff to Account Management with full context
- Becoming an expert in the product and accounting industry, including QuickBooks Online, Xero, and Gusto ecosystems
- Contributing to channel playbook development and cross-functional collaboration
This is a partnership-focused role that rewards long-horizon relationship building and values the compounding impact of genuine partnerships. You will work with Business Development, Marketing, Risk, Customer Experience, Revenue Operations, and Sales Enablement teams.
REQUIREMENTS:
- 2+ years of full sales cycle experience, ideally in fintech or selling to SMBs, accountants, or bookkeepers
- Consultative, discovery-led sales approach focused on value rather than technical functionality
- Comfort with longer, multi-threaded sales cycles where partnerships and post-close activation are key
- Experience with strategic account-based prospecting and outbound pipeline generation
- Ability to build trust in person and on video; willingness to travel to conferences and firm visits
- Proficiency with CRM software and sales tools (Salesforce, Outreach, ZoomInfo, or similar)
- Active use of AI to improve prospecting efficiency, personalization, and sales effectiveness
- Strong interpersonal skills, growth mindset, and adaptability in fast-scaling environments
- Comfort collaborating cross-functionally and mentoring junior team members
BONUS:
- Experience in fintech, accounting software, or neobanking
- Channel, partner, or referral sales experience
- Work with North American SMBs
- Spanish proficiency
