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Salary: GBP 60,000 - 65,000 / annual
As the Regional Account-Based Marketing (ABM) Manager for EMEA at Mendix (part of Siemens Software), you will lead the execution of the company's global ABM strategy across Europe, Middle East, and Africa. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to implement high-impact 1:1 and 1:few ABM programs tailored to EMEA market dynamics while maintaining global consistency.
Key responsibilities include:
• Execute global ABM strategies across the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the regional voice within the global organization, providing market insights and helping evolve global programs based on local feedback.
• Develop innovative account-based campaigns and experiences—including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs—that progress strategic opportunities through the sales cycle.
• Partner closely with Sales and BDR teams to identify priority accounts, develop engagement strategies, and align marketing programs with outbound sales motions.
• Localize global campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy, accounting for varying languages, cultures, regulations, and buying behaviors.
• Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders.
• Leverage ABM platforms (Demandbase, Qualified, CRM, marketing automation tools) to implement personalized campaigns and measure account engagement. Provide input on EMEA-specific technology and process requirements.
• Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data and regional insights to continuously improve programs.
This role offers the opportunity to shape enterprise marketing strategy in a diverse, multinational region while working within a global organization backed by Siemens Software's scale and resources.
REQUIREMENTS:
• Demonstrated experience in B2B marketing, with background in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience developing and driving marketing programs with strong understanding of regional business practices, cultural nuances, and buying behaviors.
• Proven track record developing creative account engagement programs that advance enterprise opportunities through the sales cycle.
• Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies.
• Strong understanding of enterprise buying groups.
• Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement.
• Proven experience with marketing technologies including Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
• Strong project management skills with ability to handle multiple stakeholders across countries, languages, and time zones.
• Data-driven mentality, using campaign and account insights to optimize performance.
• Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting EMEA marketing execution.
• Curiosity about AI and emerging marketing technologies, with interest in applying them to improve personalization, account research, and campaign execution.
