SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 158,400 - 198,000 / annual
Scale is seeking an Account Based Marketing Lead to build and execute 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer, and scale the 1:1 motion for the company's highest priority accounts.
Key responsibilities include:
- Build and execute 1:1 ABM programs for strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
- Develop vertical-specific campaign strategies tailored to buying behaviors, pain points, and use cases in target industries
- Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
- Orchestrate multichannel campaigns across digital advertising, direct mail, web, and in-person experiences to engage the full buying committee
- Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into actionable insights for sales and leadership
- Define ABM KPIs and build reporting frameworks demonstrating campaign impact on pipeline creation, acceleration, and revenue
- Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize into repeatable ABM playbooks
- Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost, and delivery logistics
Scale develops reliable AI systems for the world's most important decisions, providing high-quality data and full-stack technologies powering leading AI models. The company works with industry leaders including Meta, Ernst & Young, Mayo Clinic, and U.S. government agencies.
Requirements:
- 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing and proven track record driving measurable pipeline at enterprise accounts
- Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across defined account lists
- Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution
- Strong analytical skills with bias for action and ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders
Nice to haves:
- Experience marketing to Healthcare, Financial Services, Professional Services, or Consumer Goods verticals with familiarity in distinct buying dynamics and messaging
- Portfolio of campaigns that drove executive engagement with clear explanation of insights and business results
- Background in executive engagement programs (personalized landing, executive event support, direct mail) and familiarity with intent data and account-targeted digital advertising
- Experience at high-growth B2B SaaS, enterprise technology, or AI/ML company
