SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Parspec is an AI-native platform transforming the construction materials supply chain by digitizing how products are discovered, bought, and sold. The company serves MEP distributors and rep agencies, replacing fragmented manual processes with intelligent infrastructure. Founded in 2021 and headquartered in San Mateo, Parspec has raised $31M from deep-tech and construction-tech investors and is trusted by 300+ customers.
You will build and run Parspec's account-based marketing engine, owning the full ABM lifecycle from account selection through sales handoff. This is a hands-on builder role at Series A where you will personally design and execute programs, not delegate to agencies.
Key responsibilities:
**Enterprise ABM:** Design tailored marketing programs for key enterprise segments targeting specific buying committees. Build and maintain target account lists with clear selection logic, intent signals, and persona mapping. Partner directly with Sales on lead quality, account prioritization, and deal support. Manage the handoff of marketing-engaged leads to Sales, ensuring high-intent prospects are prioritized.
**Account-Based Channels:** Build, launch, and optimize paid channels (LinkedIn, Google) with continuous testing of audiences, creative, and offers. Own HubSpot as the system of record, including lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene. Build dashboards tracking account penetration, engagement, and pipeline contribution.
**Field and Event ABM:** Build target account lists for industry events and drive pre-show outreach with Sales. Own post-event lead follow-through from engagement to qualified opportunity. Drive thought leadership distribution through industry associations and partnerships.
The market is concentrated and identifiable—MEP distributors and rep agencies with knowable buying committees—making this one of the purest ABM problems in B2B. Sales is hungry for marketing air cover, and you will work directly with the Head of Marketing and Sales leadership.
**Requirements:**
- 3–5+ years of B2B SaaS demand generation or ABM experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments
- Proven track record running account-based programs that produced pipeline; ability to speak precisely to metrics: accounts targeted, engagement rates, spend, CPL, MQL-to-SQL conversion, and pipeline generated
- Working understanding of B2B buying committees and how to sequence touchpoints across different personas
- Expert-level hands-on operator: personally build campaigns on LinkedIn, Google Ads, and HubSpot without relying on agencies or large teams
- Hands-on HubSpot expertise: have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards
- Experience running event-driven demand programs: target account lists, pre-show outreach, post-event follow-up to pipeline
- Direct experience collaborating with Sales and leadership on strategy and lead handoffs
- Bias toward shipping: move fast, test constantly, close the loop on results
**Preferred qualifications:**
- Experience with account intelligence and enrichment tools (Clay, Demandbase, 6sense, ZoomInfo, or similar)
- AI-native proficiency: track record using AI tools to speed up work without dropping quality
